Why Podcasts and Videos win every Time

Let’s be real: when you scroll through LinkedIn or any feed, do you stop for a long article? Rarely. But a sharp video or a compelling podcast snippet? That pulls you in. And the numbers back this up:

• 16 minutes per day are spent reading articles or posts.
  
  
• 154 minutes per day are spent watching video.
  
  
• 53 minutes per day are spent listening to podcasts.

That’s a massive gap in attention, and it’s exactly why text-only content is no longer enough to stand out.

Video and Podcasts are where the Audience is!

Video isn’t optional anymore; it’s essential. It stops the scroll, tells your story with impact, and sticks in the mind. People retain 95% of a message through video, compared to just 10% through text.

Podcasting is equally powerful, especially for decision-makers. Executives, Engineers, and Purchasers listen to podcasts during commutes, workouts, and workdays. It’s a trusted, convenient channel for learning and a place where you can become part of their routine.

Reach your Audience with the Goldcasting Podcast

Want to connect with your customers in the foundry industry in a more human, memorable way? Sponsor an episode of the Goldcasting Podcast, the only show made from the foundry industry for the foundry industry.

We don’t just stick your logo at the start. We produce the content with you and for you, crafting authentic conversations that bring your brand into the spotlight on a trusted platform. It’s storytelling that generates an understanding and sticks in your customers brain. It is not a sales talk that gets ignored.

• Be heard in the ears of decision-makers
  
  
• Be seen by engineers and buyers who value your expertise
  
  
• Be associated with innovation, trust, and leadership in the casting industry

Let’s move your message out of the static feed and into the formats where your audience actually pays attention.

Follow in the footsteps of Chem-Trend, Comptech, Euroguss, and Hypertherm. Reach out to sponsor your episode by scheduling a meeting below. We’ll help you create content that informs, resonates, and, most importantly, converts.

(Sources: eMarketer, SocialPilot, NP Digital, 2025)