Casting-Campus GmbH

The World's best Marketing Stunts

In this episode, Staffan Zetterström and Fabian Niklas explore iconic marketing stunts that reshaped their industries and how foundries can emulate these bold, imaginative campaigns!

Episode Highlights:

  • Michelin Guide’s Road to Success: Discover how Michelin started as a tire company but became synonymous with luxury dining. Michelin understood that promoting driving led to more tire sales. This insight birthed the famous Michelin Guide—a powerful lesson in expanding customer engagement beyond direct products.
  • Red Bull’s Extreme Marketing: Red Bull isn’t just an energy drink; it’s an action sports phenomenon. Red Bull cemented its brand through skydives, extreme sports, and a Formula 1 team by embracing adrenaline and going where no other soda brands dared to go.
  • Guinness World Records: An ingenious idea sparked over a pub debate led to a global sensation—Guinness leveraged curiosity and competition to keep their brand relevant and memorable for decades.
  • Virgin Airlines’ Edge: Richard Branson’s Virgin Airlines took risks, from beautiful marketing to onboard bars, turning flights into an unforgettable experience. It wasn’t just flying; it was a brand journey.

Tune in to explore how these iconic campaigns hold the secret to unforgettable marketing that can reshape brand presence and drive growth, even in traditional industries like foundries. If you would like to have a similar campaign for your foundry, schedule a Free Consultation Call below

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