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Don’t let the challenges of the modern automotive industry hold your foundry back. Acquire new business with a customised strategy from us. Schedule a free consultation today to learn more about how we can help you unlock new opportunities and drive sustainable growth in your foundry operations.
Discover how industry marketing can transform the die-casting sector. Learn why flexibility, proactive engagement, and streamlined quality processes are key to staying competitive and driving innovation in a changing market.
Learn how to master new technologies in foundry operations with insights on thermal management and tool design with Dr. Armin Wiedenegger from voestalpine Additive Manufacturing. Discover how changing your approach to tooling can lead to better, cheaper castings and boost your foundry’s profitability in this expert-led episode.
The automotive foundry industry faces challenges due to electrification and shifting market demands. Learn why adopting innovative processes like Rheocasting and taking calculated risks are vital for survival, growth, and finding new market opportunities.
Explore how disruption reshapes the HPDC market with gigacasting, new EU legislation, and advanced methods like Rheocasting. Learn how to adapt and thrive with innovative solutions for high-pressure die-casting challenges.
Explore the crucial role of board members in driving innovation and success in foundries. In this latest Gold Nugget, we dive into how strategic leadership can transform organizations, drawing insights from practices in Great Britain. Learn what makes an effective CEO and discover strategies to overcome common organizational failures. Tune in for valuable advice on improving your company’s approach to leadership and innovation.
Rheocasting for Gigacasting is transforming the industry! Due to long flow lengths, gigacastings face feeding behaviour and hot-tearing challenges in liquid HPDC. Switching to Rheocasting enhances part quality. Rheocasting solves these issues by creating spherical globulites for better flow, distributing latent heat back into the melt, and reducing shrinkage issues.
As we look toward 2025, it’s clear that business development will play a critical role in determining the future of most foundries. With current production volumes down and expected to stay low, it’s more important than ever to identify new parts and figure out what to cast next. The key to navigating this challenge lies in two essential concepts: positioning and targeting.
Define Your Value and Adapt to Customer Needs
Positioning is where it all begins. You must clearly define your ideal customers and understand their needs. This may mean reassessing your products or processes or even incorporating additional consulting or development work into your offerings. For example, some customers might not fully understand how to utilize high-pressure die castings. By adapting your approach and educating them through tailored solutions, you can ensure that your business aligns with their requirements from the outset.
Find the Right People and Open Conversations
Once you’ve established your positioning, it’s time to focus on targeting. This involves identifying the right people—the designers and decision-makers who need your solutions—and reaching out to them. Whether it’s through content marketing campaigns or networking at specialized conferences, you need to create opportunities to start meaningful conversations.
The Telecom Industry is different from Automotive OEMs
However, success in business development is not just about positioning and targeting; it’s about listening and adapting. Industries differ in their needs and expectations. For instance, automotive foundries often struggle when entering the telecom sector because they fail to adapt to telecom’s shorter lead times and different communication styles. If you approach these new markets with the same methods you’ve used for your OEM customers, you might never get past the first meeting. Instead, you need to be flexible, cater to your customers’ needs, and refine your internal processes to deliver quick turnaround times.
In 2025, business development will require more than just persistence; it will demand a willingness to listen, innovate, and collaborate. If you’re looking for guidance on strengthening your business development strategy, I’m here to help. Let’s connect and explore how to drive growth together with the Business Development Package from Casting-Campus GmbH. Schedule a Free Consultation Call to inquire more information.