The Secret to Building Trust in B2B Marketing

Did you know that it takes at least 11 contact points and 45 minutes of interaction to build the trust needed to launch a successful business relationship? That’s a long time if you rely solely on in-person meetings or annual conferences! Here’s where innovative marketing comes in:

• With thoughtful, consistent content, you create those crucial 11 touchpoints without even being physically present. It’s about keeping your audience engaged with your brand in fresh, relevant ways.
  
  
• By offering diverse perspectives on what you do, you make your brand memorable and build confidence with each touchpoint.
  
  
• When potential customers finally reach out, they already know your values, expertise, and unique strengths. No need to start from scratch—you’re ready to go!
  
  
• It works for talent, too! A powerful brand attracts people who genuinely want to work with you, making recruitment far more effective.

The takeaway is to start marketing now to build trust, generate leads, and attract top talent. Tune into the Goldcasting podcast’s Gold Nugget 31 for fresh and bold ideas!

Schedule a free Consultation Call where we can analyze your foundry’s situation and get your marketing journey started.