The Need for Visibility and Active Business Development
For decades, the die casting industry thrived on long-standing relationships, technical excellence, and quiet confidence in its ability to deliver. But times have changed. Today’s market realities demand more than reliability, they demand visibility.
The Visibility Crisis
Even among engineering students, high pressure die-casting remains largely unknown to the general public. Christoph Boss noted that 90–99% of people outside the industry have never heard of Euroguss, let alone understand what die casting actually is. That’s a staggering gap, especially when the industry is desperate for young talent, fresh partnerships, and broader relevance in the evolving manufacturing landscape.
The perception problem is clear: for many, foundries still use outdated images of sparks, noise, and grime. In reality, modern die casting facilities are high-tech environments with white floors, tablets, and data-driven production lines. But you will never solve your talent gap if you don’t tell that story.
Marketing is more than Brochures
Marketing in this industry has traditionally been transactional, with flyers for trade fairs, PDFs of datasheets, and static websites made in the 1990s. But effective marketing today means telling compelling stories across multiple platforms. It means understanding what potential customers want to hear, not just what you want to say.
Companies like Grob are already leading the field in employer branding, using TikTok and YouTube to showcase what a day in the life at their firm really looks like, from the perspective of their apprentices. These initiatives don’t just fill job vacancies; they transform perceptions.
Stop Waiting for Customers to Call; Start Acting
A recurring theme throughout the episode was the passive mindset that still persists in many companies. Too many are waiting for customers to knock on their doors, when they should be actively building relationships with new OEMs, particularly the many emerging global players entering the European market.
Becoming a strategic partner to these brands requires proactive outreach. That’s not just sales, it’s business development, rooted in understanding the customer’s strategy, needs, and pain points. And it has to be done publicly, digitally, and frequently.
Euroguss and the Path Forward
Euroguss has reinvented itself as a year-round content and engagement platform to support this shift. Its focus on SEO and storytelling is helping the sector escape its self-made echo chamber because curiosity has to be created outside the industry meeting hot spots.
If the industry wants to thrive, not just survive, it must shed its modesty and embrace the power of narrative, outreach, and digital-first thinking. Do it like Euroguss and many other brands, come on the Goldcasting Podcast, and take the first digital steps.
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