Rethink your Image Videos

Do you also see a lot of sleek company image videos lately? You know the type:

• Drone flying over the factory
• Production running at full speed
• Two people in the lab intensely discussing a product

They look great and easily cost 10,000 to 50,000 Euros, but are they really connecting with your audience? Here’s the hard truth: Marketing isn’t about showing what you do; it’s about what your audience wants to see and know.

• Instead of polished, buzzword-filled videos, try bold, funny, and eye-catching content that resonates.
  
  
• Shift the focus from the ego perspective to your audience’s perspective.
  
  

Do you want some inspiration for impactful campaigns? Check out our latest Goldcasting podcast for a better understanding of marketing. In Gold Nugget 31, we dive into the world’s best marketing stunts and show how foundries can make their mark.

Book a free call with me if you need more support in your marketing journey.