
Give a Kid a Hammer and the whole World becomes a Nail
Explore the key differences between HPDC and Rheocasting. Learn how each process impacts tool design, casting quality, and profitability, and discover when Rheocasting is the right choice for your foundry.
In August 2024, we took a one-month break from posting Goldcasting podcast episodes and LinkedIn content. It felt like a smart move as everyone was on vacation, engagement was low, so why not pause and recharge?
Big mistake.
When we returned in September with great episodes yet, the numbers told a different story. Views, clicks, reach; it all had plummeted. What shocked me most? That single month off set us back six months in growth. We had to fight tooth and nail just to return to where we were before the break. We added an additional post per week and articles to the Casting Insights Newsletter.
That’s the reality of our algorithm-driven world. Consistency isn’t just encouraged; it’s required. A short silence can undo months of effort. So here’s my advice: Don’t stop posting. Even during slow seasons, stay visible. Repurpose content, schedule ahead and do whatever it takes to stay consistent.
Learn from our mistakes, and don’t do them yourself. If you need support in promoting your products and services to the foundry industry, take a look at the Business Development Package, where Casting-Campus GmbH ghostwrites your marketing material and navigates you through the challenges of HPDC.