How effective is the Goldcasting Podcast?

As we know, active marketing in the foundry industry is, for many, something new or something they have never done. Still, we want everybody to know about the latest product or service.

A significant portion of marketing happens on domain-specific channels. I picked two typical foundry channels where you can place your message by paying for it. Both of these Channels have way more than 5000 followers. And benchmarked it against the Goldcasting Podcast, which has 842 followers. The data shown is just on LinkedIn.

YouTube, newsletters, and websites are not included in that data. However, you rarely go on websites and look for topics you don’t know. With a podcast, it is different. A podcast is an integral part of many people’s daily lives. You listen to it when you’re on the way to a customer or supplier, in the gym or just for fun.

You’re Paying for Awareness

When you sponsor content, you’re not always buying clicks or leads. More often, you’re buying attention, credibility, and visibility; in other words, brand awareness.

In a long, multi-stakeholder B2B buying cycle, brand awareness plays a critical role. It makes your company recognisable before a decision-maker ever visits your website or talks to sales. It builds familiarity and trust. The kind that shortens sales cycles and improves win rates over time.

Just because awareness is hard to quantify doesn’t mean it’s not valuable. On the contrary, it’s often the foundation of successful demand generation.

When you can’t track direct attribution, engagement becomes one of your most useful signals. Metrics such as likes, comments, shares, and mentions provide early indications of how your message is resonating. If engagement is high and comes from the right people (e.g., those in relevant roles, companies, or verticals), it’s a strong signal that your brand is making a positive impact.

What does the Data say?

Let’s examine the numbers. The data is publicly available on LinkedIn, and I reviewed it over the last 30 days. All three channels are between 15 and 21 posts. However, the reaction to these posts is vastly different. Channel 1, on average, gets just nine likes, comments, and shares. Channel 2 wins that comparison with 22 engagements. The Goldcasting Podcast falls in the middle, with 14 engagements per post.

Each of these Channels posts one article/post with your message. That is your one chance to make a lasting impression on LinkedIn. The Goldcasting Podcast focuses on your message for 2 weeks, resulting in a total of 113 engagements. With different dates, times, and content formats, we reach a wider audience. That is 5 to 12 times the impact!

So, what are you waiting for? Use this opportunity to become part of one of our Gold Nuggets to share your message with your new customers! Schedule the Free Consultation Call today below this article.