Foundries don't have enough Business Development
In most foundries, the role of the business development manager is nonexistent. Most rely on several OEMs and Tier 1s for their castings. Cultivating a new market is not easy. But it is worth it. Listen to Gunnar Wallin’s explanations on how to do it.
Welcome to our 14th Gold Nugget, “Inside a Purchaser’s Head” of the Goldcasting podcast! In previous episodes, we discussed making casting better and more profitable. Now we flip the medal. Gunnar used to work for large OEMs in the trucks and telecom business as a strategic purchaser. In our Gold Nugget, we got to ask him what a foundry has to do to reach the conference room and get a part awarded. Also, we talk about what is needed to keep and increase your business. We also touch base on the differences in culture in automotive and telecom. We hope you now know what to do to impress your purchaser.
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