
Insights from Google’s “Zero Moment of Truth” Study
Explore Google’s Zero Moment of Truth B2B study, which shows 7-11 touchpoints across four channels are required to build trust and drive sales. Discover how a multi-platform Goldcasting Podcast sponsorship supports you in that endeavor.
The holiday season is behind us, and it’s time to shift gears as we head into the new year. After a well-deserved break, your mind is refreshed, making this the perfect moment to think strategically about the year ahead.
Here’s a simple yet powerful exercise to kickstart your 2025:
Once you’ve identified these areas, brainstorm freely. There is no idea is too big, too small, or too wild. Keep this list handy and revisit it regularly. But here’s the key: ideas are meaningless without action.
Execution is where the magic happens. Start creating actionable steps for these focus areas and commit to bringing them to life. This process gives clarity and sets the foundation for measurable growth and success.
Need guidance? I’m here to help! Let’s make 2025 a year of breakthrough achievements. The Process Optimisation Workshop is the right tool for you!