Gigacasting
Business Development Package
Mr Elon Musk showed the foundry industry that looking beyond the portals and the existing specifications is possible. Gigacasting, Giant Casting, or Megacasting was the first real disruption of the industry after the introduction of weldable high-pressure die-casting in the Audi Spaceframe in 1994. Does our industry use that positive image of Tesla Gigacasting to present itself as a high-end industry? Probably not!
At the same time, everyone is looking for skilled talents, and your foundry is facing an armada of Gigacasting recruiters vacuuming the best people from your foundry. It is hard to compete if you’re not presenting your foundry as a fascinating place to work.
Free Consultation
Do you need help unlocking the full potential of High-Pressure Die-Casting, Sustainability, and Rheocasting?
Casting-Campus GmbH helps you from the idea through the implementation into the production process. Book today a free consultation today to talk about your company’s potential.
The foundry industry has an image problem!
The industry's projection isn’t favourable for people to enter. There are blacked-out production halls where everything is dirty and hot. Flames and molten metal are everywhere, and you have to wear protective suits all the time so that your workplace is basically a one-person sauna. Who wants to work in that utopia?
No one, but that is the picture that is presented in public communications. Instead, foundries are clean, highly automated, and have advanced processes. No more sweating in molten metal, more of process integration and optimisation. It is a great place to work, but you need to tell it that way to your customers and future talents.
Positioning your foundry and marketing your strengths is key in modern society. You don’t exist for many people when you’re not present in the daily lives of your customers, employees, and future talents.
This is the perfect moment to present the innovations happening in our industry. Gigacasting is an easy piggyback ride on Tesla’s image, and you don’t need Giga Press to market it. You most likely use the same cutting-end technology in your foundry as Tesla’s gigacasting.
The Marketing Disaster of Foundries in a nutshell
In this Gold Nugget you can learn about a topic that is neglected by most foundries: Marketing. Often it is paired with sales in one person, and that is the wrong way to go.
Marketing needs strategic thinking years ahead of the sales pipeline, and it requires creativity to be successful.
What can you do to level up your marketing? What platforms are out there? Where should you be? Watch Gold Nugget 6 and get some new ideas!
Why does your Foundry need Marketing to acquire new business?
Marketing is not a fluffy, underpaid sales process. It provides the facts to position your company and does the research on what you want to cast in 3 to 7 years and who you will do it with. In marketing, your foundry needs to understand who the future customers are and their requirements. How do these companies do business, and how do they be suppliers?
You have to identify the pain points of these new industries, find solutions, and direct the message to the right people. Social media is the perfect place to spread your message, but it has to be in the customer’s voice so that it resonates with them. When it resonates your status grows and people notice that. You will see that by an influx of applications for your job openings from people sharing your vision.
As you already can see, marketing and social media combine perfectly and help you find new parts for your foundry. And such a targeted marketing campaign takes time and countless iterations until it has a payback. But if you do it right, you can choose who to work with. Remember that this type of marketing has nothing to do with silly dances; it secures the future of all your employees. Start today by splitting marketing and sales. When you need help implementing a strategy that brings new business to your foundry, book a call today.
Positioning your foundry and marketing your strengths is key in modern society. You don’t exist for many people when you’re not present in the daily lives of your customers, employees, and future talents.
Your competition is far away in a country with lower costs, which doesn’t have that. Competing on a piece is impossible. But competing on quality and innovative solutions when you’re around the corner can be easy if you have positioned your foundry as a technology and quality leader.
How does Casting-Campus help you position your foundry and market your solutions?
One of the biggest hurdles to hiring a consultant is the unpredictability of costs. As a consultant, you earn more money the more time you need to complete your tasks. As the hiring company, you want results that are as quick as possible. So, there is a misalignment of interests, which causes a lot of friction.
That doesn’t happen with Casting-Campus GmbH as your consultant. We removed the friction and misalignment of interests. When you hire us, you pay a flat monthly fee for our remote Marketing Strategy Development. It is like the Netflix of Knowledge.
We share your interests. We want to quickly provide you with the best solutions while maintaining the highest quality levels. In addition, you can predict your project costs exactly. It is a perfect match!
You can cancel the service anytime if we don’t deliver the expected quality, but we will deliver outstanding comprehensive services because we want to have a long-lasting partnership that accelerates your success.
As a remote consulting service, there is occasionally a need for on-site visits. The monthly fee does not cover these visits for customer meetings, exhibitions, and workshops. But even as a Netflix subscriber, you must pay for their studio tour. It is the same for this business model. We have to charge for that if you want us on-site, but as a partner, you get a discounted rate.
Our Services:
Comprehensive Assessment
We start by thoroughly evaluating your current operations, capabilities, and market positioning. This assessment forms the foundation of our strategic recommendations.
Strategic Planning
Based on our assessment, we collaborate with your team to develop a detailed roadmap for acquiring new profitable castings into your operations. From technology screening to process optimisation, we provide clear and actionable steps to maximise your success.
Content Creation
Developing a new market for your foundry requires strategically targeting the right people. A content-based social media strategy unlocks potential that goes beyond new customers. Think about attracting the best talents in the industry.
Training and Education
Empowering your team is essential for long-term success. We provide comprehensive training programs tailored to your staff's needs, equipping them with the knowledge and skills required to excel in marketing and social media.
Marketing Newsletter Articles
Top 5 Things Social Media did for me
Leveraging social media transformed Casting-Campus GmbH from scratch, using consistent content creation, engagement, and strategic positioning to build a loyal audience and attract new customers. Learn how effective social media strategies can elevate your business and generate inbound leads.
Automotive Foundries: Innovate or Evaporate?
The automotive foundry industry faces challenges due to electrification and shifting market demands. Learn why adopting innovative processes like Rheocasting and taking calculated risks are vital for survival, growth, and finding new market opportunities.
The World’s best Marketing Stunts
Discover how brands like Michelin, Red Bull, Guinness, and Virgin Airlines went beyond their core products to build unforgettable customer experiences. Michelin transformed dining, Red Bull defined extreme sports, Guinness sparked global curiosity, and Virgin reimagined air travel—all by breaking boundaries in brand engagement.
