Collaboration in the European HPDC Industry
The European diecasting industry stands at a critical crossroads where collaboration and innovation are no longer optional. They are essential for our survival. For years, the industry has operated in silos, with foundries and OEMs protecting their own domains rather than working collectively. This mindset is proving increasingly unsustainable in the face of fierce global competition and rapid technological advancements.
During a recent discussion at the Executive Circle, industry leaders emphasized the pressing need for a network mindset within the European high-pressure diecasting sector. As Benjamin Jung pointed out, the traditional approach focused on squeezing incremental efficiencies out of individual processes is holding the industry back. European foundries excel in technical expertise, but their reluctance to collaborate on a larger scale limits their ability to drive transformative innovation.
The challenges are multifaceted. Energy costs, environmental regulations, and the industry’s lack of visibility contribute to a perception of diecasting as outdated and unappealing. Yet, this couldn’t be further from the truth. Modern foundries are clean, technologically advanced spaces, far removed from the gritty imagery of the past. Still, these improvements remain largely unseen, even by policymakers and younger talent pools.
Collaboration could be the key to addressing these issues. Examples from Korea highlight how collective networks spanning foundries, OEMs, and toolmakers can foster trust and innovation. They tackle challenges like lightweight design, sustainability, and supply chain resilience by pooling resources and expertise. Such models demonstrate that combining efforts leads to greater technological breakthroughs and economic advantages.
European diecasters must adopt a similar approach. Beyond merely competing on cost, the focus must shift toward long-term strategies such as reducing the total cost of ownership and creating sustainable products. This will require open communication, shared goals, and a willingness to trust competitors. Initiatives like the Executive Circle provide a platform for these conversations, but translating talk into action is the real challenge.
The industry must also become better at marketing itself. A visible, unified voice is needed to highlight the importance of local production to sustainability, innovation, and economic stability. Reaching diverse audiences, from politicians to young professionals, will require tailored messaging across various channels, from social media to industry events.
Time is of the essence. As Benni perfectly phrased it, “If we don’t start this process now, the decision will be made elsewhere for us.” Collaboration is no longer just a nice-to-have; it is the only way forward for European die casters to remain relevant and competitive in the global market. The industry can secure a sustainable and prosperous future by embracing collective innovation and presenting a united front.
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